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The explosive adoption of software as a service (SaaS) applications, including salesforce.com, has left many companies facing the need for quick and simple integration with their existing back-end applications. You'll hear Randy Berger from Siemens share his insider secrets and tips on fast SaaS integration. He'll also unveil his CRM to ERP use case showing how Siemens quickly integrated sales data from SAP – such as invoice and order status – in real time with salesforce.com.