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CASE STUDIES:
One of Canada’s Leading News Agencies
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Case Study Summary
Industry
Communications and Media
Endpoints
LiveLink, salesforce.com
Business Problem Solved
Customer Master Integration, Sales Order Visibility
Business Problem
Bi-directional integration needs:
Customer and contact data from salesforce.com to work order application
Work order (sales order) status from LiveLink to salesforce.com
Current Data Entry process
Manual
Time consuming
Error prone
Competing Technologies
Custom Code: Not scalable
Solution
Cast Iron sync up data in real time:
Customer and contacts (10,000 records)
Work orders (1000 per day)
No Coding to complete entire project
Results
Project delivered in 30 days
Sales reps have real-time access to order status
Eliminated customer master inconsistencies
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