| Case Study Summary | |
|---|---|
| Industry | Communications and Media |
| Endpoints | Avtex, DB2 on AS400, Oracle ERP, salesforce.com |
| Business Problem Solved | Customer Master Integration, Customer Support Integration, Product Master Integration |
Business Problem
- Migrating from home-grown CRM to salesforce.com
- Multiple integration needs:
- Customer master migration
- Product master extracts from Oracle ERP
- Real-time interaction with Avtex IP Telephony
- 20 day deadline
Competing Technologies
- Rejected Custom Code as it doesn't scale to meet diverse formats
- Rejected BizTalk due to programming complexity
Solution
- Cast Iron enables salesforce.com integration in real time:
- Caller info to Service & Support in seconds
- Product master sync with ERP
- Customer master sync
- Single console to track transactions
Results
- Entire project completed in 12 days
- No single line of code written to complete entire project
- Superior customer support experience
